Build Your Top Shelf

For Nemian Marcus’ “Build Your Top Shelf” beauty campaign for Summer 2023, we partnered with model and TikTok beauty influencer April Basi for a series that showcased the season’s best daily products.

@neimanmarcus Beauty chemist & model @aprilbasi | skincare chemist is back with another recommendation for your top shelf & your nighttime beauty routine: @Omorovicza’s Queen Oil, a rich, rescuing treatment that harnesses the power of vitamins & antioxidants to repair, replump & rehydrate your skin. #NeimanMarcus #Omorovicza #skincare #skincareroutine #skincaretiktok #skincareproducts #skincare101 #beautytips #beautytiktok ♬ original sound - Neiman Marcus
@neimanmarcus Beauty chemist & model @aprilbasi | skincare chemist has another rec for building your top shelf: La Prairie Skin Caviar Harmony L'Extrait Lightweight Serum. Full of concentrated actives that promote moisture & elasticity, this firming formula is a top-tier pick for summer. #NeimanMarcus #LaPrairie #laprairieskincare #skincare #skincaretips #skincaretiktok #beauty #beautytips #beautytok #beautytiktok #serum ♬ original sound - Neiman Marcus
@neimanmarcus @aprilbasi | skincare chemist shares why @LA MER The Serum Essence is her go-to for combating fine lines & wrinkles. Infused with the brand's signature Crystal Miracle Broth™, this silky serum is part of the Genaissance Collection, a transformative regimen that promotes firmness, radiance & renewal. #NeimanMarcus #LaMer #skincare #skincaretips #skincaretiktok ##skincaretok #beauty #beautytips #beautytok #beautyroutine ♬ original sound - Neiman Marcus

Constructed Contrast: Glam Edition

Romance is Trending

Green Bay Getaways

Paid social posts for Lodge Kohler

That’s Just Wrong

“That’s Just Wrong” and “The Wrongs We Right” Facebook posts, done in tandem with the
“What Could Go Wrong?” TV campaign. Concepts and copy by NSM.

Rock Star Energy

Display ads for Neiman Marcus’ online efforts. Also used for paid social.