Romance is Trending

I conducted the trend research and crafted the copy to speak the platform's native language, translating Neiman Marcus's legacy voice into engaging, channel-specific social content for Valentine's Day.

Green Bay Getaways

As the contracted copywriter for Kohler Hospitality, I crafted social copy that merged game-day energy with AAA Five Diamond luxury. This targeted messaging strategy contributed to increased social engagement and bookings across the property's portfolio.

Constructed Contrast

The brief asked to make Resort 2023 product stand out. The answer was putting high fashion where you would never expect to see it. I wrote the social copy for this disruptive concept, which contributed to a 20% YoY sales growth in key categories like women’s shoes and handbags.

Knowing Right From “Wrong”

As the social companion to the successful national TV campaign, I created and wrote 'That's Just Wrong' and 'The Wrongs We Right' to capture native users on Facebook.

Designed by Trent Stephenson.

See the TV Campaign & OOH Executions on “Copy & Advertising”

Build Your Top Shelf

For Neiman Marcus’ “Build Your Top Shelf” beauty campaign for Summer 2023, we partnered with model and TikTok beauty influencer April Basi for a series that showcased the season’s best daily products, and written specifically for the channel’s younger, less familiar audience.

@neimanmarcus Beauty chemist & model @aprilbasi | skincare chemist is back with another recommendation for your top shelf & your nighttime beauty routine: @Omorovicza’s Queen Oil, a rich, rescuing treatment that harnesses the power of vitamins & antioxidants to repair, replump & rehydrate your skin. #NeimanMarcus #Omorovicza #skincare #skincareroutine #skincaretiktok #skincareproducts #skincare101 #beautytips #beautytiktok ♬ original sound - Neiman Marcus
@neimanmarcus Beauty chemist & model @aprilbasi | skincare chemist has another rec for building your top shelf: La Prairie Skin Caviar Harmony L'Extrait Lightweight Serum. Full of concentrated actives that promote moisture & elasticity, this firming formula is a top-tier pick for summer. #NeimanMarcus #LaPrairie #laprairieskincare #skincare #skincaretips #skincaretiktok #beauty #beautytips #beautytok #beautytiktok #serum ♬ original sound - Neiman Marcus
@neimanmarcus @aprilbasi | skincare chemist shares why @LA MER The Serum Essence is her go-to for combating fine lines & wrinkles. Infused with the brand's signature Crystal Miracle Broth™, this silky serum is part of the Genaissance Collection, a transformative regimen that promotes firmness, radiance & renewal. #NeimanMarcus #LaMer #skincare #skincaretips #skincaretiktok ##skincaretok #beauty #beautytips #beautytok #beautyroutine ♬ original sound - Neiman Marcus

Making the B(r)and

A band in 2026 has to be a multi-channel brand. In addition to writing and performing the material, I directed the content, copy, and social strategy that grew this band into a nationally touring and recognized act, generating over 3 million organic streams. This highly engaged social presence directly contributed to national brand partnerships with Five Guys Burgers & Fries and ROXOR Spirits.

Chacon Will Get You There

Putting the comprehensive brand standards I developed into practice. I wrote this display ad to the exact voice and usage guidelines defined for the brand, ensuring rigorous consistency across all omni-channel touchpoints.

Designed by Blake White.

Rock Star Energy

Product-driven display and paid social copy for Neiman Marcus, writing to luxury houses in their own distinct voices within Neiman Marcus’ own identity, including Gucci’s Billie Eilish eyewear campaign, Dolce & Gabbana, Golden Goose, and Versace.