Senior Living Specialists
of California
Creating a brand based on empathy and care from the ground up.
Senior Living Specialists of California needed a digital presence and a way to reach families early in one of the hardest searches they'll ever make, finding senior care for someone they love. I built the company's identity and online presence from scratch: establishing its brand voice, creating the "Kindred Compass" branding and logo system, building the website, and designing and executing "Guide For Your Loved One's Golden Years," a lead-generation program spanning a 7-page guide, budgeting worksheets, a brochure, and a moving checklist. This successfully built an active B2B referral network, partnerships with Cedars-Sinai’s geriatric medicine division, and drove an 80% increase in monthly incoming clients.
Leading up to its public launch, live entertainment startup artamon faced a problem familiar to many startups: a strong product with an established visual identity, but no cohesive voice to position it for success. Leading an international team with a diverse assortment of business cultures, I crafted the narrative to position artamon as a smart tool for successful industry players at two of the industry’s marquee events: Pollstar Live 2026 and A2IM’s Indie Music Week. Positioning the brand as a disruptor that can cut through long-accepted industry red tape, we gave the platform something to stand for and a reason for people to remember it.
The launch worked. artamon's public debut drove a 36.5% increase in signups, along with inbound interest from companies looking to integrate the platform into their own products and partnership conversations with major players in the space.
A brand that arrived with no voice left the industry's biggest stages with a clear one.
artamon
Directing a brand’s messaging for its public launch with an international team.