Senior Living Specialists
of California

Creating a brand based on empathy and care from the ground up.

Senior Living Specialists of California needed a digital presence and a way to reach families early in one of the hardest searches they'll ever make — finding senior care for someone they love. I built the company's identity and online presence from scratch: establishing its brand voice, creating the "Kindred Compass" branding and logo system, building the website, and designing and executing "Guide For Your Loved One's Golden Years," a lead-generation program spanning a 7-page guide, budgeting worksheets, a brochure, and a moving checklist.

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artamon

Directing a brand’s messaging for its public launch with an international team.

artamon.com already had an established visual identity, but lacked a cohesive brand voice and messaging strategy for their marketing materials and public rollout at Pollstar Live 2026 and
A2IM Indie Week. While directing a small team, I created a framework that positioned the startup as an industry disrupter at some of the industry’s biggest events.

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The Atlas Project

The Atlas Project
The Lumen Project

The Lumen Project
The Echo Project

The Echo Project
The Brightline Project

The Brightline Project