Leading up to its public launch, live entertainment startup artamon faced a problem familiar to many startups: a strong product with an established visual identity, but no cohesive voice to position it for success. Leading an international team with a diverse assortment of business cultures, I crafted the narrative to position artamon as a smart tool for successful industry players at two of the industry’s marquee events: Pollstar Live 2026 and A2IM’s Indie Music Week. Positioning the brand as a disruptor that can cut through long-accepted industry red tape, we gave the platform something to stand for and a reason for people to remember it.